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Only a few microbes are dangerous to us, but it is the bad guys that cause disease and get most press coverage.

Microbes (mould, yeast, algae, bacteria, viruses) are undervalued. They appear negative in the media, there are a lot of products with the name ‘mould eater’ and the coronavirus created fear amongst bacteria. These negative associations are unjust. Microbes do a lot of positive things for us, in fact, we can’t live without them. That’s why I made a campaign to spread the positive effects of microbes.