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Pak ze in!

Sustainability, it’s a hot topic nowadays. Sustainability of houses is not as easy as it should be. First of all, it is very expensive. That makes it almost not possible for people with low financial capacities. Numbers have shown that two out of three houses in the Netherlands aren’t sustainable yet. This must change!

This campaign focusses on drawing attention to the urgency of sustainability of houses in the Netherlands. Especially for those with low financial capacities. The purpose is ‘waking up’ the government that there needs to change something.
To accomplish this, I made a campaign with posters to show the message to the wider public.